SERP features
SERP features are the non-standard elements on a search results page beyond the plain blue links — featured snippets, People Also Ask, image and video packs, the local pack, knowledge panels, and AI Overviews.
Also searched as: rich results, featured snippet, people also ask.
Each feature is a separate opportunity (or threat): owning a featured snippet can lift clicks, while an AI Overview or knowledge panel can absorb them. Tracking which features a query triggers — and who occupies them — is as important as tracking the ordinal rank.
Structured data helps you qualify for some features (Breadcrumb, Product, Review, Article still earn rich results), though note that FAQ and HowTo rich results have been deprecated by Google. An SEO agent reads which features each target query triggers and who holds them.
Want this measured for your brand? The SEO Agent runs read-only inside Claude, ChatGPT, or Codex and returns the evidence.
Explore the SEO AgentRelated terms
Google AI Overviews are the AI-generated summaries Google places at the top of many search results, answering the query directly and citing a handful of sources above the traditional blue links.
Local pack (map pack)The local pack — or map pack — is the block of three local business listings with a map that Google shows for location-based queries like 'dentist near me,' drawn from Google Business Profiles.