# Home Services Marketing Agent

> The Home Services Marketing Agent recombines local SEO, social listening, content strategy, and AI visibility for contractors and home-service businesses — HVAC, plumbing, roofing, and more. It audits local search across service areas, mines homeowner questions for content, and checks AI-answer visibility.

- Type: Vertical (industry) Agent — Home services
- Page: https://unifapi.com/agents/home-services-marketing
- Outcome: A home services marketing brief: service-area rankings, content, and AI visibility.
- Scope: public-data, read-only — it researches and audits; it does not post or change anything
- How to run: paste the run prompt into Claude, Codex, or another MCP client, then connect UnifAPI MCP when live data is needed
- MCP server: https://mcp.unifapi.com
- Billing: UnifAPI public-data calls use $0.001 credits and OpenAPI-published operation minimums; reuse your existing agent plan
- Note: This is a marketing agent — read-only research and visibility. It is not a licensed professional in this industry, it does not replace one, and it never posts, advertises, or changes anything on your behalf.

## Powered by

- [Local SEO Agent](https://unifapi.com/agents/local-seo) — Audit local-pack rankings, map listings, and review presence for one location or hundreds.
- [Social Listening Agent](https://unifapi.com/agents/social-listening) — Monitor public mentions across X, Reddit, TikTok, and news, and get a brief when something meaningfully changes.
- [Content Strategy Agent](https://unifapi.com/agents/content-strategy) — Turn public demand — keywords, Reddit threads, YouTube, and news — into a content plan with evidence.
- [AI Visibility Agent](https://unifapi.com/agents/ai-visibility) — Measure whether your brand and domain get cited in AI answers across ChatGPT and AI search — and where competitors win the answer.

## What you get

- Local-pack rankings for service + city queries across areas
- Content demand from real homeowner questions
- AI-answer visibility for 'plumber near me'-style prompts
- Review-presence and listing gaps vs local competitors

## Good for

- Contractors and home-service businesses marketing by service area
- HVAC, plumbing, roofing, and electrical companies
- Agencies serving multi-location home-service brands

## Run prompt

```text
Audit home services marketing visibility for my HVAC company across the Phoenix, AZ metro. Check local-pack rankings for "ac repair" and "hvac near me" by service area, find content topics from common homeowner questions, and check whether we're cited in AI answers for service-search prompts.
```

## Workflow

### Set the trade and service areas

Give the agent your trade, the cities or ZIPs you serve, and competing companies to benchmark.

### Audit local, content, and AI signals

It runs Local SEO, Content Strategy, Social Listening, and AI Visibility against service queries per area.

### Return a prioritized marketing brief

You get ranked local gaps by area, homeowner-question content ideas, and AI-visibility fixes with evidence.

## Skills in this Agent

- [Service area rank](https://unifapi.com/skills/service-area-rank-audit/index.md) — Audit local-pack rank for a trade's service + location queries across every city and ZIP it serves. Status: benchmark.
- [Homeowner questions](https://unifapi.com/skills/homeowner-question-content/index.md) — Mine the real problem and cost questions homeowners ask about a trade's services and rank them into a content plan. Status: benchmark.

## Live data sources

- [Maps](https://unifapi.com/apis/maps) — Local business listings, ratings, places
- [Local Finder](https://unifapi.com/apis/local) — Expanded local-pack places
- [SEO](https://unifapi.com/apis/seo) — Target visibility, SERP features, AI citations
- [GEO](https://unifapi.com/apis/geo) — AI answer visibility, LLM mentions, AI search volume
- [News](https://unifapi.com/apis/news) — Articles, top stories, publishers

## Related use cases

- [SEO rank & SERP-feature tracking](https://unifapi.com/solutions/seo-rank-tracking) — Check live organic and AI SERPs for any keyword set — positions, target visibility, competitor domains, and rich features.
- [AI search & answer visibility (GEO)](https://unifapi.com/solutions/ai-search-visibility) — Measure whether a brand or domain is cited in AI answers across ChatGPT and AI search engines.
- [Trend & content discovery](https://unifapi.com/solutions/trend-discovery) — Spot what's spiking across TikTok, YouTube, Reddit, and X before everyone else does.

## FAQ

### Can it cover many service areas at once?

Yes. Service-area businesses live and die by local rankings across ZIPs and cities, so the agent loops the same audit per area and compares them in one run.

### Does it run ads or manage my listings?

No. It reads public local, review, and search data to audit visibility; you make any listing or ad changes it recommends.

### What powers it under the hood?

Local SEO, Content Strategy, Social Listening, and AI Visibility Role Agents tuned for home-service queries, on the same public-data APIs.

## Related

- [All Agents](https://unifapi.com/agents.md)
- [MCP setup](https://unifapi.com/mcp)
- [Live API catalog](https://unifapi.com/apis)
- [Pricing](https://unifapi.com/pricing.md)