Local pack (map pack)
The local pack — or map pack — is the block of three local business listings with a map that Google shows for location-based queries like 'dentist near me,' drawn from Google Business Profiles.
Also searched as: local pack, map pack, Google Maps ranking, 3-pack.
For any business with a physical location or service area, the local pack is often more valuable than the organic results below it, because it captures high-intent 'near me' searches at the moment of need. Ranking in it depends on proximity, relevance, prominence, listing accuracy, and reviews.
Because results vary by the searcher's exact location, auditing local visibility means checking rankings across multiple points in a service area, not from a single spot — which is what a Local SEO agent automates across one location or hundreds.
Want this measured for your brand? The Local SEO Agent runs read-only inside Claude, ChatGPT, or Codex and returns the evidence.
Explore the Local SEO Agent