Social listening
Social listening is monitoring public conversation across social platforms and communities — X, Reddit, TikTok, news — to track mentions of your brand, competitors, or category and surface what people actually say.
Also searched as: social listening, social listening tools, brand monitoring, social media monitoring.
Done well, it is less a dashboard and more a brief: the recurring themes, the representative posts, the complaints and feature requests, and what changed since last time. The value is in the synthesis, not the raw firehose.
The hard part has always been reading many platforms at once, each with its own shape and rate limits. Running it as an agent over a single public-data layer collapses that into one prompt you can re-run on whatever cadence you want.
Want this measured for your brand? The Social Listening Agent runs read-only inside Claude, ChatGPT, or Codex and returns the evidence.
Explore the Social Listening AgentRelated terms
LLM mention tracking is monitoring whether — and how — large language models mention your brand, product, or domain when users ask about your category, across engines like ChatGPT, Perplexity, Gemini, and Google AI Mode.
KOL / influencer pricingKOL (key opinion leader) or influencer pricing is the process of estimating what a creator's sponsored post is worth, based on public signals like follower size, engagement quality, audience fit, and posting cadence.