SEO Fix Plan

Turn SEO findings into an execution-ready fix plan. The job is not to run another generic audit; it is to take live SERP, rendered-page, backlink, and keyword evidence and sequence the smallest set of fixes most likely to improve crawlability, rankings, and click-through.

This is an enhanced skill: it reads live public data through UnifAPI when evidence is missing or stale, but it remains eyes, not hands. It does not edit the site, submit to Search Console, disavow links, or open PRs. It returns a plan the operator's own assistant or team can execute.

Use UnifAPI for live evidence

Start from an existing seo-audit report whenever possible. Re-pull only the evidence needed to confirm priority or fill a gap:

• Rendered page reality - browser/markdown, browser/html, and browser/links for titles, meta, headings, JSON-LD, internal links, canonicals, robots directives, and orphan/depth signals.
• Rank and competitor reality - seo/serp, seo/competitors/domain, seo/competitors/relevant-pages, and seo/competitors/ranked-keywords to see whether a fix targets a real ranking gap.
• Keyword and intent fit - seo/keywords/overview and seo/keywords/intent to avoid optimizing a page for a query with weak demand or mismatched intent.
• Authority and links - seo/backlinks/summary, seo/backlinks/referring-domains, seo/backlinks/anchors, seo/backlinks/bulk-spam-score, and seo/backlinks/domain-intersection when link risk or link gap changes priority.

Keep run dates and billing metadata in the output.

Workflow

1. Load the diagnosis. Use the latest seo-audit output if present. If the user only provides a domain and asks for fixes, run the minimum live reads needed to identify the current blockers.
2. Deduplicate issues into fix units. Merge repeated symptoms into one action when they share the same root cause, template, or component. A title-tag problem across 40 pages is one template fix, not 40 tasks.
3. Classify every fix by type. Use: Crawl/indexation, Technical, On-page, Content quality, Internal links, Schema, Authority/links.
4. Score priority. Rank by impact, confidence, effort, and dependency:
   • Impact: blocked indexation or high-volume ranking gap beats cosmetic polish.
   • Confidence: live evidence and competitor contrast beat best-practice hunches.
   • Effort: template/sitewide fixes and striking-distance pages usually move first.
   • Dependency: crawl/indexation fixes come before content and schema polish.
5. Write exact acceptance checks. Every task needs a "done when" that can be verified with a live read, validator, or SERP re-check.
6. Hand off cleanly. Point implementation details to schema, the operator's code assistant, CMS, or site team. Do not pretend this skill made the change.

Priority rubric

Score each fix from 1-5:

FixPriority = Impact * 0.4 + Confidence * 0.25 + Effort * 0.2 + Dependency * 0.15

Output tiers:

• Now - critical blockers and high-confidence quick wins.
• Next - material ranking or CTR fixes after blockers are cleared.
• Later - content expansion, authority campaigns, and lower-confidence bets.

Output

Return a concise execution plan:

# SEO Fix Plan - {domain} ({YYYY-MM-DD})

## Summary

- Highest-leverage fix: ...
- Main blocker: ...
- Quick wins: ...
- Evidence refreshed: ...

## Fix Plan

| Priority | Fix                                           | Type             | Evidence                                               | Action               | Acceptance check                                   | Owner     |
| -------- | --------------------------------------------- | ---------------- | ------------------------------------------------------ | -------------------- | -------------------------------------------------- | --------- |
| Now      | Add canonical self-reference on product pages | Crawl/indexation | browser/html 2026-06-05: missing canonical on /pricing | Update page template | browser/html shows canonical; sitemap contains URL | Site/code |

## Implementation Notes

- Schema handoff: ...
- Content handoff: ...
- Link/outreach handoff: ...

## Re-check Plan

- Re-render affected templates after deploy.
- Re-run SERP checks for the target queries after the next crawl window.
- Record UnifAPI cost from billing metadata.

Guardrails

• Do not invent fixes that lack evidence. If evidence is missing, mark the task needs-read and name the operation to run.
• Do not promise rankings or timelines. A fix plan is a prioritized bet backed by live evidence.
• Do not mix implementation with diagnosis. This skill can produce exact copy, JSON-LD suggestions, or code-assistant instructions, but the operator's own tools make the change.
• Keep destructive SEO actions gated. Disavow, canonical consolidation, noindex, redirect changes, and URL removals need explicit human review.

Related Skills

• seo-audit: diagnose the site and produce the findings this skill turns into an execution plan.
• keyword-research: expand or validate the keyword gaps behind a content or on-page fix.
• schema: generate and validate JSON-LD for structured-data fixes.
• unifapi: the shared data skill (connect MCP, discover the SEO and browser operations this skill reads).